Problem:
Van Leeuwen is less well known than other ice cream brands, despite its rich, creamy texture and delicious flavor from a French-style recipe that uses more egg yolks.
Van Leeuwen Social Media
:Solution
Created timely videos using popular audio trends to boost relatability and exposure, while still effectively showcasing the ice cream flavors.
Made for TikTok/Instagram
Video Exercise, Not affiliated with Van Leeuwen
Used Found Footage, Filmed on IPhone
Songs in Order: Brooklyn Baby Remix by Lana Del Ray, 365 by Charlie XCX, Femininomenon by Chappell Roan
Adobe After Effects, Premiere Pro, Procreate